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  • New York, NY
  • 10013, United States
  • USA
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  • 60647, United States
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  • Lisboa
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Ventures (non-)thesis

The bottom line? We invest in people.

Ruca has a dedicated early-stage investment arm fueled entirely by our services revenue. Without outside investors to satisfy or short-term interests to deliver on, we're free to take a long view and help build businesses we believe in. No investment thesis—just guts, passion, and a little bit of smarts.

What we look for in a venture:
Founders are good people solving problems they deeply understand.
The company has the potential for good, and society needs it.
There is an unquantified or unexpected secret sauce.