Ventures (non-)thesis

The bottom line? We invest in people.

Ruca has a dedicated early-stage investment arm fueled entirely by our services revenue. Without outside investors to satisfy or short-term interests to deliver on, we're free to take a long view and help build businesses we believe in. No investment thesis—just guts, passion, and a little bit of smarts.

What we look for in a venture:

Founders are good people solving problems they deeply understand.

The company has the potential for good, and society needs it.

There is an unquantified or unexpected secret sauce.