Keith Weckstein

CoinDesk, the largest news source about the crypto economy and related information, hosts one of the largest annual crypto conferences in the United States, Consensus.
CoinDesk asked Ruca to redesign the Consensus 2023 conference website and companion conference agency mobile app with a new overall site experience that reflects the emerging markets, technologies, and financial systems they report on every day.
Ruca delivered a clean design, infused with subtle micro-interactions and textures that visually unified the entire experience across platforms while still delighting, surprising, and enticing site visitors.
The site launched in November 2022.

<a href="https://consensus.coindesk.com/">consensus.coindesk.com</a>

CoinDesk

The team at Ruca delivered a clean design, infused with subtle micro-interactions and textures that visually unified the entire experience across platforms." - Keith

CoinDesk asked Ruca to redesign the Consensus 2023 conference website and companion conference agency mobile app.

Spotlight: CoinDesk | Ruca

Business design

Product design

Experience design

Brand design

Content design

Process design

Technology design

Community design

Everything Ruca does is in service of something more. Learn about how our design collective works.

Services | Ruca

Who we are - Services

Services overview

years old

brands impacted

net-new clients every year

different industries

early-stage founders we have worked with

of every dollar we earn goes to the people doing the work

will go to charitable causes we support in 2021

invested in startups across 9 different industries

monthly visitors to sites we’ve built

At Ruca, we believe great work gets more work. See Ruca's results and track our success in design, product, and beyond.

Services by the numbers | Ruca

This is Service Page

Services in numbers

Ruca has worked with lots of amazing people and companies over the years. Here's a snapshot of the logo wall you were probably looking for.

Services portfolio | Ruca

Madison Campbell, Founder & CEO

Portfolio

Services portfolio

Dan Sampson

Rubicon's mission is to end waste in all of its forms, something we can get behind and have for three years now.
What began as a social media-focused relationship has evolved into a creative partnership spanning everything from investor engagement to advertising to whimsical one-off projects like holiday cards.

In 2020, Rubicon consolidated all design work under Ruca as its agency of record. In 2021, the partnership yielded a completely reimagined, rewritten, and redesigned company website, along with Rubicon's first Corporate Citizenship Report, a multitude of CEO-led initiatives and communications, and a whole lot more.

<ul><li dir="ltr"><a href="https://www.rubicon.com/" target="_blank" rel="noreferrer noopener">rubicon.com</a></li><li dir="ltr"><a href="https://www.rubicon.com/esg-report/" target="_blank" rel="noreferrer noopener">rubicon.com/esg-report</a></li><li dir="ltr"><a href="https://www.clearconstellation.com/" target="_blank" rel="noreferrer noopener">clearconstellation.com</a></li><li dir="ltr"><a href="https://www.rubicon.com/trick-or-trash/" target="_blank" rel="noreferrer noopener">trickortrash.com</a></li><li dir="ltr"><a href="https://www.rubicon.com/corporate-citizenship" target="_blank" rel="noreferrer noopener">rubicon.com/corporate-citizenship</a></li></ul>

Rubicon

They really take time to understand your company's mission, your goals, your culture, your brand, and all of that gets synthesized and interpreted into what ends up as beautiful work deliverables and work product.“ - Dan

Hear from Rubicon, Ruca's long-time client and source of inspiration, as they describe the beautiful and impactful work we've done together over the years.

Spotlight: Rubicon | Ruca

Nina Gould

Ruca is the official design partner of Forbes and works on everything across the product organization.
Ruca and Forbes have a long-running partnership that is constantly changing and adapting over the years. A relationship that stretches back now almost a decade across three different studios and countless models pre-Ruca.
We are touching all aspects of Forbes from the product team outward, getting our hands dirty pitching in here and there across design systems, writing contributor review content, brand projects, community programs, U30 products, and deep-rooted design systems.
We have an integrated product design team that works with the C-Suite on the most critical projects for Forbes each year.

<ul><li dir="ltr"><a href="https://www.forbes.com/" target="_blank" rel="noreferrer noopener">forbes.com</a></li><li dir="ltr"><a href="https://forbes.com/connect" target="_blank" rel="noreferrer noopener">forbes.com/connect</a></li><li dir="ltr"><a href="https://www.forbes.com/top-wealth-advisors/" target="_blank" rel="noreferrer noopener">forbes.com/top-wealth-advisors</a></li><li dir="ltr"><a href="https://www.forbes.com/aiinvestor/" target="_blank" rel="noreferrer noopener">forbes.com/aiinvestor/</a></li><li dir="ltr"><a href="https://www.forbes.com/30-under-30/2021/" target="_blank" rel="noreferrer noopener">forbes.com/30-under-30/2021/</a></li><li dir="ltr"><a href="https://forbes.com/vetted" target="_blank" rel="noreferrer noopener">forbes.com/vetted</a></li></ul>

Forbes

I think Ruca's superpower is how they get to know your business and your needs at an almost cellular level. Our collaborations with them have felt like a true collaboration between partners to achieve mutual goals. I consider Ruca to be a kind of SWAT team for Forbes.“ - Nina

As a design partner, Ruca has a superpower, or at least that's what we heard from Nina Gould, Chief Product Officer at Forbes. Read on to get the whole story.

Spotlight: Forbes | Ruca

Colleen Rubart

First Mode is a creative engineering firm with big plans on the horizon. They originally came to Ruca in 2021 looking for an updated visual identity and new website that would scale with their rapid growth. And we delivered.
In late 2022, as they honed their corporate mission and vision, Ruca was called up again! We updated their visual identity and website to reflect the refreshed brand—a new color scheme; clean typography and iconography; and an evolved logo that reflects the company’s new direction while paying homage to their roots.
The new site launched in Winter 2022.

<a href="https://firstmode.com/">firstmode.com</a>

First Mode

We met and found that our organizations had a meeting of the minds, similar approaches, intents, and ultimately ended up being a match made in heaven.“ - Colleen

Learn what the leaders at the data and tech giant First Mode think about working with Ruca designers.

Spotlight: First Mode | Ruca

Ruca supported Zola's Co-Founder and Chief Design Officer for over a year, helping to scale the platform and optimize key conversion points. They quickly took on projects to enhance speed and build upon existing systems. Ruca collaborated with Zola's product team, including strategists, designers, and technologists, to develop components and full-page layouts for user experience research and adjustments based on testing.
During a critical phase of Zola's platform evolution in the market, Ruca served as an extension of the product team. They worked closely with leadership to shape the future vision of Zola, translating evolving ideas into tangible concepts and solutions.

Zola

Ruca played a pivotal role in expanding our design team, seamlessly integrating as dedicated Product Designers. Their approach was both strategic and collaborative, providing an impressive level of design execution while upholding the highest standards of accountability." - Nobu

Ruca supported Zola's Co-Founder and Chief Design Officer for over a year, helping to scale the platform and optimize key conversion points.

Spotlight: Zola | Ruca

Victor Ortiz

Ruca is working with Barnes &amp; Noble Education on bartleby, aiming to help college students have more access to tools and education.
Bartleby approached Ruca to help optimize and push forward a new and scaling platform. Bartleby is a learning ecosystem, developed by Barnes &amp; Noble Education as part of its ongoing mission to augment traditional learning and enhance educational outcomes for students.
Bartleby’s products and services are designed to enhance outcomes, offering learning pathways that fit today’s students’ schedules and demands. Current offerings on the bartleby platform include “Learn,” “Write”, Math Solver, Live Chat, and a mobile app.
Ruca is currently incorporated directly into the product team to push forward specific features to improve user adoption and develop the broader design system at large.

<a href="https://www.bartleby.com/" target="_blank" rel="noreferrer noopener">bartleby.com</a>

Barnes & Noble Education — bartleby

Ruca has achieved what so many agencies often set out to accomplish but failed to execute as intended. Working with Ruca does not feel like you're working with an agency. They truly are a part of our team and we love working with them every day.“ - Victor

Learn what Victor Ortiz, VP, Product at Bartleby has to say about working with Ruca.

Spotlight: Barnes & Noble — Bartleby | Ruca

Richard Flood

When lady liberty came calling, Ruca was there to help.
In 2020 The Statue of Liberty Ellis Island Foundation came to us seeking to redesign, develop, and implement a more modern and compelling public-facing website with a new positioning that can drive higher affinity and donation awareness.
The objective was to create a dynamic, engaging website that provides easy navigation for visitors while streamlining access to these culturally significant monuments. We led the repositioning of their messaging to stand out in the market with the vital role they play to preserve, restore, and maintain the global icons of The Statue of Liberty and Ellis Island.
The website has weathered the pandemic storm in year two, helping drive increased revenue while the islands were closed.

<a href="https://www.statueofliberty.org/" target="_blank" rel="noreferrer noopener">statueofliberty.org</a>

The Statue of Liberty — Ellis Island Foundation

Almost immediately after launching the website, we saw a significant uptick in donor engagement as well as increases in product sales. The new website really was successful in accomplishing so many of our goals and priorities.“ - Rich

"Almost immediately after launching the website, we saw a significant uptick in donor engagement as well as increases in product sales."

Spotlight: Statue of Liberty | Ruca

Peg Sandeen

Death with Dignity is an advocacy and nonprofit organization in the United States that supports the right of people with terminal illness to have the fundamental freedom of choice in life and death. They partnered with Ruca to create a new brand identity and build a new website.
We crafted an impactful, modern visual identity that embodies their mission which is grounded in advocacy— a daring wordmark, bold color palette, and strong typeface.
We also expressed this new intrepid design system through a redesigned and enhanced website. This site now serves as the principal destination to share the organization’s story, encourage action, and provide resources to advocates, families and patients, donors, and supporters.

<a href="https://deathwithdignity.org/">deathwithdignity.org</a>

Death with Dignity

We wanted to boldly change our visual presence in the world and the Ruca team expertly captured our vision for the future of our organization. The process of working with them was smooth, expectations and timelines were transparent.“ - Peg

Get the whole story of what it's like to work with Ruca from Colleen Rubart, Vice President, Communications and Marketing at Death with Dignity.

Spotlight: Death with Dignity | Ruca

Salah Zalatimo

Voice's mission is to empower creators from all walks of life with best-in-class, accessible tools to build NFT-based communities. Ruca fully supports opening up access to this new economy owned by the creators themselves and thrives in new media and future-looking platforms. 
Ruca has been working with Voice since its inception in the US, now going on two years. We have supported the Voice team across fast-changing pivots, created marketing materials, branding assets, animated videos, decentralized thought leadership pieces, and even a more traditional physical art exhibit for Miami’s Art Basel last year. 
Through it all, we are most proud of seeing the experience that Voice.com has become and evolved into with its community. Culminating in 2022’s recent launch for the new design of the platform.
We look forward to continuing to partner with Voice as they work with their community to make the transformative power of NFTs accessible to creators and communities everywhere. They are bridging the gap from Web2 to Web3 and Ruca is happy to play our role in this web evolution.

<a href="http://www.voice.com">voice.com</a>

Voice

I have worked with Ruca across multiple companies on several large-scale projects. They have constantly shown flexibility, speed, and top talent. And that's the reason why I continue to work with them.” - Salah

“I have worked with Ruca across multiple companies on several large-scale projects. They have constantly shown flexibility, speed, and top talent. And that's the reason why I continue to work with them.”

Spotlight: Voice | Ruca

Keith Landis

Our long-time friend took over as CMO and called us to overhaul their website brand experience.
Ruca aimed to create a beautiful and striking design system across many modular elements to guide users through a human story of digital transformation, differentiating Persistent from their technology competitors. We developed the digital language of the Persistent brand experience, looking towards the future through the design, content, and development of a massive website platform to publish content and drive the market discussion.

<a href="https://persistent.com/" target="_blank" rel="noreferrer noopener">persistent.com</a>

Persistent

They put forward a flexible, agile, more nimble project approach than the other agencies that we were looking at, that would really allow us to get to market faster with an MVP, and at the same time set us up for longer term success and scalability.“ - Keith

Find out what the leaders at international tech company Persistent have to say about working with Ruca as a design and branding partner.

Spotlight: Persistent | Ruca

Greg Hathaway

Zocdoc's mission is to give power to the patient. Yep. Sign us up doc.
A lot of us hail from the New York startup scene and have always respected the go-to-market and grind of the up nature of Zocdoc, especially in the healthcare space where the systems are old, and behaviors are tough to rewire.
Ruca is a Zocdoc partner for lean marketing optimization across design and content, helping the Zocdoc brand team with various campaigns and materials over the year.
We are currently in an ongoing agile content marketing role with the design team in 2021. You may see some of our ad work across the various social platforms driving to these landing pages (please click!).

<a href="https://www.zocdoc.com/" target="_blank" rel="noreferrer noopener">zocdoc.com</a>

Zocdoc

We can rely on them not only for really efficient work and frequent communication, but also to push the brand forward, share ideas and evolve our aesthetic, all the while being extremely collaborative, positive and a joy to work with.“ - Greg

"We can rely on them not only for really efficient work and frequent communication, but also to push the brand forward, share ideas and evolve our aesthetic, all the while being extremely collaborative, positive and a joy to work with.“

Spotlight: Zocdoc | Ruca

Jennifer Schutzman

I mean, it's Vogue, and they want us to help with their premier event every year? Yep, also sign us up for that.
Vogue engaged Ruca to develop the website experience for their Forces of Fashion event over the last two years.
Vogue's annual Forces of Fashion event is the primary event, emphasizing thought-provoking conversations—on getting up close and personal with some of the most compelling and exciting talents in fashion and beyond. It is the place to celebrate fashion's welcome return and clearly understand how fashion is transforming to reflect our new and very different world.
We are happy to play our part every year, making this event successful.

<a href="https://vogueforcesoffashion.com/" target="_blank" rel="noreferrer noopener">vogueforcesoffashion.com</a>

Vogue

With the demand to switch to a virtual platform for both 2020 and 2021, Ruca was critical in our delivery of an elevated experience expected for the Vogue brand in a digital space.“ - Jen

"Ruca was critical in our delivery of an elevated experience expected for the Vogue brand in a digital space.“

Spotlight: Vogue | Ruca

Kim Callender

SoloTrvlr is a tech start up that partners with local women around the world to curate the best tips, recommendations, and places for exploring on their own. In early 2021, they partnered with Ruca to define their brand, create a new brand identity, build a new website, and design key flows for the new app UI.
We began by collectively creating the company’s mission, vision and values. We then crafted a beautiful, accessible brand identity, built a new website, and designed many of the primary app screens and flows to entice and welcome both the seasoned and newbie traveler.
SoloTrvlr beta launched in Fall 2021.

<a href="https://www.solotrvlr.com/" target="_blank" rel="noreferrer noopener">solotrvlr.com</a>

SoloTrvlr

I was really impressed with Ruca's ability to adapt their process and approach to businesses at all stages. They helped me clarify our brand values which fed back into our product and all of our marketing messaging.“ - Kim

Solo Trvlr

Find out what impressed Kim Callender, Founder & CEO of SoloTrvlr, about working with Ruca and our approach to design.

Spotlight: SoloTrvlr | Ruca

Suzanne Kirschbaum

TrueBridge Capital Partners approached Ruca to create a microsite for its annual publication, “State of the Venture Capital Industry.” 
Before working with Ruca, the critical corporate publication only existed in print form. Expanding TrueBridge’s existing brand system, Ruca designed and built the site and developed a content strategy to bring the digital publication to life.
Now in its second year online, TrueBridge’s annual perspective is more accessible, engaging, and shareable among its target audience.

<a href="https://stateofvc.truebridgecapital.com/" target="_blank" rel="noreferrer noopener">stateofvc.truebridgecapital.com</a>

TrueBridge Capital Partners

Ruca just very quickly grasped our brand, our feel, our vibe, and we're able to really integrate that into our project immediately without a lot of the back and forth. They excelled at each stage—staying on deadlines, staying within budget, delivering beautiful design and just being really additive." - Suzanne

TrueBridge Capital Partners approached Ruca to create a microsite for its annual publication, “State of the Venture Capital Industry.”

Spotlight: TrueBridge | Ruca

Chris Connor

Ruca started working with Spinnaker Support, the leading provider of third-party support for enterprise software, on campaign creative and swiftly evolved into a full-service brand, marketing, and digital partnership.
Ruca is now responsible for developing and executing all Spinnaker demand generation campaigns, including media management. In addition, Ruca provides brand and creative support for all field marketing, website and social, and sales enablement efforts for the organization.
Since our engagement began in summer 2022, Spinnaker has seen YoY growth in traffic to site, marketing-generated leads, and qualified pipeline.

<a href="https://www.spinnakersupport.com/" target="_blank" rel="noreferrer noopener">spinnakersupport.com</a>

Spinnaker Support

They bring a level of experience and strategic thinking that I haven't seen from other agencies. They understand our business as well as our own subject matter experts and they are able to translate our complex service offering into an easy to understand story." - Chris

Ruca started working with Spinnaker Support, the leading provider of third-party support for enterprise software, on campaign creative and swiftly evolved into a full-service brand, marketing, and digital partnership.

server rendered

The team at Ruca delivered a clean design, infused with subtle micro-interactions and textures that visually unified the entire experience across platforms." - Keith