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Death with Dignity

Peg Sandeen
Chief Executive Officer

We wanted to boldly change our visual presence in the world and the Ruca team expertly captured our vision for the future of our organization. The process of working with them was smooth, expectations and timelines were transparent.“ - Peg

Death with Dignity is an advocacy and nonprofit organization in the United States that supports the right of people with terminal illness to have the fundamental freedom of choice in life and death. They partnered with Ruca to create a new brand identity and build a new website.

We crafted an impactful, modern visual identity that embodies their mission which is grounded in advocacy— a daring wordmark, bold color palette, and strong typeface.

We also expressed this new intrepid design system through a redesigned and enhanced website. This site now serves as the principal destination to share the organization’s story, encourage action, and provide resources to advocates, families and patients, donors, and supporters.