Morningstar Financial’s Research Marketing Amplification program is designed to breathe life into Morningstar’s independent thematic research, targeting professional audiences.

Ruca was tasked with expanding the Morningstar visual brand expression through the creation of new design guidelines and a toolkit specific to the Research Marketing program.

The new guidelines ensure a cohesive, recognizable, and visually appealing brand identity across campaigns, while the toolkit enables the swift creation of marketing assets, helping to drive significant growth and scale of the program.

Results achieved:
- Optimized marketing efforts for maximum impact
- Continuous adaptation of strategies per performance metrics
- Clearer alignment of M*’s brand vision and values
- A defined, repeatable research sharing and lead gen model