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Persistent

Keith Landis
Chief Marketing Officer

They put forward a flexible, agile, more nimble project approach than the other agencies that we were looking at, that would really allow us to get to market faster with an MVP, and at the same time set us up for longer term success and scalability.“ - Keith

Our long-time friend took over as CMO and called us to overhaul their website brand experience.

Ruca aimed to create a beautiful and striking design system across many modular elements to guide users through a human story of digital transformation, differentiating Persistent from their technology competitors. We developed the digital language of the Persistent brand experience, looking towards the future through the design, content, and development of a massive website platform to publish content and drive the market discussion.

In the wild: