Ruca played a pivotal role in expanding our design team, seamlessly integrating as dedicated Product Designers. Their approach was both strategic and collaborative, providing an impressive level of design execution while upholding the highest standards of accountability." - Nobu
Ruca supported Zola's Co-Founder and Chief Design Officer for over a year, helping to scale the platform and optimize key conversion points. They quickly took on projects to enhance speed and build upon existing systems. Ruca collaborated with Zola's product team, including strategists, designers, and technologists, to develop components and full-page layouts for user experience research and adjustments based on testing.
During a critical phase of Zola's platform evolution in the market, Ruca served as an extension of the product team. They worked closely with leadership to shape the future vision of Zola, translating evolving ideas into tangible concepts and solutions.