- Global
- 408 Broadway
- New York, NY
- 10013, United States
- USA
- 1615 N Damen
- Chicago, IL
- 60647, United States
- Europe
- Rua da Prata 80
- Lisboa
- 1100-420, Portugal
SunPower
Services:
Brand, Product
Ruca partnered with SunPower to revitalize the brand’s digital presence and visual identity. We developed and delivered a refined, premium brand direction—unanimously selected by the SunPower team—that now defines the tone for the broader visual language. Key contributions included a symbolic new brand mark (the SunPower Cycle), an overhaul of four core web pages, and the creation of comprehensive brand guidelines, templates, and campaign assets.
In the wild: